To be an excellent value wine (or to be on the shelves at 3CUPS for that matter) a wine must taste really good… pleasant to drink and also interesting, thought provoking, distinct.  Our value to you as a wine retailer comes from our accumulated expertise, research, and trial-and-error sampling. We act as a filter to protect you from wine we think is bad (or usually just mediocre, or overpriced.)  If we shirk this responsibility we become an unnecessary link in the supply chain. We offer you 300 carefully selected wines assuring you no “clunkers”, and allowing us to stand behind every wine we sell.

At 3CUPS we care immensely about compelling, delicious flavor, but we don't check our ethics at the office door. We work harder to find sustainably, traditionally and naturally farmed wines, in many instances made by small family farms that are an integral part of the social fabric of their homelands. We all vote with our dollars to create the world in which we live, work, drink. We don't want to sound preachy, but we do care about what we sell.  We want real versions of the wine we love to thrive, to maintain a place in the social fabric, and preservation of this place is commerce-driven. The picture to the right is of Christian Leperchois and his wife from Domaine des Carabiniers, our Weekend Wine, whom Jay met this year.

Today's Weekend Wine pictured below is from the southern Rhone and sells for $9.99.  It is certified organic, and tastes awesome.  Come by for a free taste today from 3-6 or tomorrow from 1-4 and see what we are talking about.