Coffee
We are committed to fresh roasted coffee because freshness is essential to the flavor experience we want you to taste. To that end we created Friday Fresh @3.
Here’s how it works… every Friday morning we will have a batch of what we feel is THE coffee of the week custom roasted and delivered to 3CUPS. We’ll have it ready for you to purchase by 3 PM Friday and all weekend… so you’ll have impeccably fresh coffee to enjoy until next week. Freshness is always a challenge. Too often you have to compromise what is best for the customer to meet economic and logistical issues. One of the reasons we opened and are excited about 3CUPS is there’s no compromise when it comes to freshness and therefore flavor.
The so called gourmet chains would have you believe that fancy bags with valves will keep your coffee fresh, but it simply isn’t so. The simple fact of the matter is that coffee has the same shelf life as green bananas.
Whole bean coffee is at its best for 10–14 days after roasting — regardless of how it’s packaged. 99% of the whole bean coffee sold in the U.S. is stale — we specialize in the other 1%.
We post the roast date on every coffee we sell, something you should expect from every retailer of whole bean coffee. Carefully sourced and just-roasted coffee smells fantastic. We sell coffee that tastes as good as it smells…you can really taste the difference.
