By re-opening 3CUPS we’ve created a new and better kind of wine store. In the same way you know the produce purchased at the Farmer's Market is authentic and sustainably grown on a family farm, and not the product of industrialized agribusiness, the same can be said for the products at 3CUPS. One of our goals is to “shine the light” on wines which come from these farms which we believe taste delicious and are worthy of your attention. Many of these wines are off the beaten path or invisible to most consumers.

This week our e-mail is about a Merlot from the south of France. Why would 3CUPS want to promote Merlot, a wine that’s become amazingly popular in the mass market while becoming hopelessly passé among the wine cognoscenti? You’ll have to taste the wine to find out. We’ll be pouring free samples on Friday and Saturday.

Thanks for coming to 3CUPS,

Lex Alexander

Here’s Jay Murrie on this week's wine... I like this particular Merlot because it's a terroir-first, food friendly, sustainably farmed red for a really great price. It's not a jam flavor; it's a savory wine that you can ponder for a while if you want to, or you can simply throw back and enjoy with pizzas. There's character here, but it's not stuffy or overblown. I suppose you could call this wine a favorite of mine. We secretly sell lots of Merlot, from Bordeaux, from Alto Adige, and other points all around the globe. Stop by for my secret Merlot Tour de 3CUPS.

Click Here for Merlot's Story.

Click Here for 3 Things About Merlot.