3CUPS Management Bios
Lex Alexander
Managing Partner
Lex Alexander started Wellspring Grocery in 1980 with his wife Ann. When the business was sold to Whole Foods Market in 1991 he joined the Executive Team as their Food Guy, and worked there for 10 years as the company grew from 12 to 144 stores.
He opened 3CUPS in December of 2004 after a few years doing consulting work. Lex is in charge of the “ look” of the stores, the aesthetic of the brand, marketing, and advises on the day-to-day operations.
Badi E. Bradley
Partner
Badi E. Bradley joined 3CUPS in 2005 and has
managed the company since 2006. In 2007
he became an equity partner and is in charge of the coffee segment as well as
the general administration of the business.
His passion for coffee started while in the Peace Corps in Guatemala and he has family in Colombia. His mission is to raise the profile of these coffee farmers to the world class standards of their beans.
Jay Murrie
Partner
Jay Murrie joined 3CUPS in 2008 as equity partner and Wine Director. Jay manages all elements of the 3CUPS wine selection and special events.
From 2000 to 2008, Jay worked at A Southern Season, NC's largest wine retailer, serving as wine buyer and manager for the last 5 years. Jay is also the Beverage Director at Lantern Restaurant in Chapel Hill, a job he started in 2006.
