There’s been lots of excitement this week at
3CUPS. We have a new format and look in the seating area where you
can enjoy our wines flights and wine by the glass, and our much
anticipated new espresso machine received its final inspection and
we now have the keys and are beginning to “drive”. The
machine is only half of the formula for making the best espresso in
town. The other half is attention to detail at the hands of the
staff at 3CUPS. This morning I share an excerpt from one of my
coffee mentors, Kevin Knox’s blog. He says what I’d
like you to know about the half which now sits on our
counter:
“The machine is "La Marzocco" which means "the
lion of Florence." There are volumes to be written about this
espresso machine - and they should be written - by someone far more
eloquent than me! - but it is no exaggeration to say that the
growth of espresso in the United States, and the success of
Starbucks (itself perhaps a two-edged sword by now) would be
unthinkable without the extraordinary efforts of a handful of
amazing people involved with the manufacturing and importation of
this machine. A La Marzocco espresso machine, in the right hands,
makes astonishing coffee, but the brilliant intellects, bottomless
well of creativity and above all the heart and integrity of the
visionary people at the company are a model for how to have a good
life and a good business simultaneously, whose equal I have never
encountered.”
Lex Alexander
3 Reasons for Espresso
1. Our Customers Ask For It… One of the
foundation points in retail is, “ listen to your
customers” and everyday folks ask us for espresso.
2. Our Next Step In Coffee… 3CUPS has
championed home brewing and focused on everything needed to make
great coffee at home. We strongly believe in the benefits of
your own home brewing ritual and used the shop to model exactly how
to do it. After many years we think home brewing is at a
point where we can take the next step and create a parallel in
store experience with espresso. Folks who brew at home also
want the treat of having an espresso when they go out. 3CUPS
can provide that experience with our sensibility of authentic
espresso. And we'll sell fresh roasted espresso blends for
the home baristas out there.
3. We Love It... Just because we didn't sell
espresso doesn't mean we didn't like it. We love it. We'll be
making espresso the way we like it, in a traditional and authentic
way... the Italian way. Small drinks, prepared carefully,
with no flavors or made-up names.
